Haus Consultancy has been appointed to represent BY FAR (Beauty), a designer accessories and fragrance brand that reinvents timeless silhouettes. It was collectively established in 2016 by sisters Valentina Ignatova, Sabina Gyosheva and Denitsa Bumbarova. The brand takes its name from the founders’ sons’ names – Filip, Alec and Roman. In essence, BY FAR means Made with love. BY FAR reveals its debut collection of fragrances entitled, DAYDREAMS. Reimagining the traditional fragrance model, BY FAR has designed a custom nomad-sized refillable charm that doubles as an accessory. Its 100ml refill bottle allows for filling in the charm five times on the go.