LVMH has announced the appointment of Ada Lien as CEO of cosmetics brand Fresh. Ada has over twenty years of experience in the Beauty industry. Her people-first leadership, luxury skincare marketing expertise, and executional excellence have been pivotal in the global success of brands. She joined Fresh in July 2023, as the Chief Brand and Marketing Officer and she is already making an impact at Fresh.

”I am confident Ada’s experience as a global leader along with her luxury skincare marketing expertise and a consumer-centric approach gives her the unique ability to continue bringing the love of Fresh to our customers,” commented Stéphanie Medioni, Executive President LVMH Beauty.