feelunique.com has today announced the acquisition of Parfumeries Rive Droite, a French perfumery chain with four boutiques countrywide, including its flagship store in avenue Marceau in Paris. This marks the first time a UK beauty retailer has expanded into the French market through acquiring an established French beauty chain. Parfumeries Rive Droite, founded in 1986, is the stockist of leading global brands including Chanel, Clarins, Clinique, Dior, Hermés, Guerlain, Estée Lauder, Lancôme, Paco Rabanne, Thierry Mugler and YSL, as well as niche and exclusive brands including Créme de la Mer, Acqua di Parma, Serge Lutens, La Prairie, Cellcosmet, Annayaké, Valmont, Caron, Atelier Cologne and By Terry. The four retail sites in Paris will be renamed as feelunique stores and plans are in place to enable brands instore to be available online to customers in France and worldwide. The Parfumeries Rive Droite management team will remain with the business. In celebration of the launch of feelunique France, the company will open a pop-up store for Christmas, showcasing a selection of established and new British brands. The store will be open from 27 November until 13 December. 

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