HELLO! has announced the launch of the Beauty Collective, an initiative devoted to the best of beauty. The Beauty Collective is a diverse panel of beauty voices, made up of different skin types, ages and backgrounds, including:

• Melanie Macleod, wellness editor
• Donna Francis, contributing editor
• Kate Lockett, assistant beauty and lifestyle editor
• Lydia Mormen, junior beauty writer
• Beatriz Colon, online news writer

Leading with a fortnightly newsletter, The Beauty Collective content extends across the hellomagazine.com channel, also featuring video content housed across HELLO!’s social channel, produced by the Beauty Collective content creators. All Beauty Collective content is designed to energise the readers who engaged with beauty content, building a dedicated and growing audience as we plan to expand the offering into in-person events and retail.