Charlie Taylor PR has been appointed to represent ALTRA, a 100% natural, home-refillable perfume brand. The female-founded British brand by Perfume-Creator Beckielou Brown presents a radically new approach to natural high perfumery with a collection of five elevated genderless scents, made using 100% natural, vegan, cruelty-free ingredients and responsible manufacturing throughout. Taking inspiration from art, architecture and other creative practices, ALTRA regularly collaborates with creatives across digital and physical mediums, offering an immersive way in which to experience its scents.