The Stylist Group has announced the launch of its new dedicated insight agency, Think Stylist, which will help adverti tap into the mindset of their audience of Millennial and Gen Z women.

Powered by Stylist, the dedicated agency launches with a new white paper: This is 30, which explores the attitudinal attributes of 30-year-old women, as the final cohort of Millennials embrace the milestone age.

Think Stylist’s This is 30 is available to download online now at thinkstylist.co.uk.