Anastasia Beverly Hills appoints Purple
Date posted on DIARY directory: Thursday 10th January 2019
Purple has been appointed to handle the UK press and publicity for make-up brand, Anastasia Beverly Hills. Credited with crafting the brows of A-list celebrities from Oprah Winfrey to Kim Kardashian, Michelle Obama to Victoria Beckham - Anastasia Beverly Hills launched last Summer at Selfridges with an exclusive counter serving its standout collection of colour cosmetics, including brow products, stick foundations and liquid lipsticks. This counter also offers the Anastasia Beverly Hills Signature Experience, a make-up masterclass using techniques and products to give your face a sense of symmetry, balance and proportion.
As part of the integrated PR campaign, Purple will plan and execute Anastasia Beverly Hills’s UK strategy, new product launches, events, and influencer, press communication.