PHA Media has been appointed by 4th Base Cosmetics to launch its new beauty brand, NKBb, to the UK market. PHA Media has also been tasked with managing the communications strategy for parent company 4th Base Cosmetics, which aims to create successful female entrepreneurs with a franchise business model.

Founded by Lisa Dodds and and serial entrepreneur Marco Robinson, NKDb will launch on 1 September with a range that includes everything from foundations to brow palettes, and lipsticks to eyeshadows. 

The six-month fully integrated PR campaign will have a strong focus on strategic product and feature placement, as well as business profiling of NKDb’s two co-founders. Designed to educate consumers about the latest addition to the beauty and business market, the campaign will also encompass collaborations with key online influencers and popular celebrities.

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NKBb by 4th Base Cosmetics in 'beauty, fragrance, grooming & health'