BeautyMART PR has been appointed to handle the press and communications for Japanese beauty brands Fairydrops Mascara and Yu-be Skincare, along with Korean-inspired make-up brand Mai Couture and US brand Rosebud Salve. 

Fairydrops offers a patented and unique bobble brush, created by TV Personality and Japanese celebrity Aya Yasuda, which fits the curves of lashes to lift and separate for a doll-like effect. Fairydrops fiber-rich and smudge-free glossy black formula, recently reformulated in Korea, is available in waterproof and water-resistant variants packed with rich in oil beauty essences. For autumn, Fairydrops has announced two additional launches to its collection: Fairydrops cat liner, an ultra-fine tipped smudge-free liner to create a precise feline flick; and Brow Wow Wow Liner, a filler pen to define and enhance eyebrows. 

YU-Be, was developed in Japan in 1957 and is designed to treat dry skin on the face, body and lips. Yu-Be's moisture-rich formula contains vitamin E and B2 along with glycerin, a natural humectant and camphor that helps to soothe irritation. Yu-Be's Skincare range comprises: Lip balm (£7.50), Moisturising Cream Tube (£14.99), Lotion (£20.99) and Moisturising Cream Jar (£22.99) and is available to purchase from ASOS and Amazon. 

Mai Couture, a Korean-inspired makeup brand, is a range of powder-infused blotting papiers. The paraben-free and talc-free sheets, bound in a mini booklet can be used to press away shine and to touch up on-the-go. Mai Couture's Powder Papier sheet booklets are available in foundation (£16.50), blush (£16.50), and blush, highlight and bronze trios (17.50) purchasable in the UK from thisisbeautymart.com, Amazon, Naturisimo.com, and Fenwick stores.

Rosebud Salve is a multi-purpose oil-based lip balm, rich in vitamin E & A and shea butter. The balm works to calm and helps irritation, soothes the skin of minor burns and helps heal cuts. Rosebud salves individual balms (£8.50) come in seven round-tin variants: original, minted rose, rose mandarin, mocha rose, brambleberry rose and strawberry balm and two tube variants: classic and minted rose (£8.50). The Rosebud Salves range is available to purchase at Fenwick stores, Amazon and therosebudcompany.com.  

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BeautyMART PR in 'in-house PR'