British Fashion Council (BFC) today announces Yun-Kee Jeong as its first ever London Fashion Week Ambassador in South Korea. The South Korean Celebrity Stylist, Creative Director and President of talent and communications agency InTrend will join the BFC for an initial two-year period and act as the in-market spokesperson of London Fashion Week, working with the BFC on positioning London Fashion Week as the most innovative and creative showcase and raising the profile of British fashion in market

With many years of experience in fashion, and an influence that surpasses national borders, Jeong has become a highly respected figure and key opinion leader in the fashion industry, making him the perfect choice as a new London Fashion Week Ambassador.

Caroline Rush CBE, Chief Executive, BFC commented: “We are delighted to be working with Yun-Kee Jeong, a driven and highly respected figure in South Korea and beyond. South Korea has always been an important market for British fashion businesses, and we believe Yun-Kee Jeong’s unique expertise will be of great support to the BFC and help raise the profile of UK designer businesses in market.”