The British Fashion Council (BFC) and Google have revealed a new free digital educational platform featuring content and stories from top British brands, designers, craftspeople, creatives, photographers, stylists and models using technology to tell their stories. The project will support the BFC’s Education Foundation and aims to attract future talent into the industry. 

Visitors to g.co/britishfashion will be able to watch giants of the industry - from Burberry to Vivienne Westwood - feature in specially curated digital exhibits through innovative and immersive digital experiences. With over 1,000 assets to explore, including over twenty multimedia exhibits, twenty-five videos and three virtual reality experiences, all accessible from anywhere in the world, on desktop, laptop or mobile.

Highlights of the digital collection include:

• A high resolution capture of a couture dress from Alexander McQueen’s SS17 collection, allowing people to zoom in and see its threadwork in never-before-seen detail; and a 360 video featuring the inspiration behind top couture dresses
• Manolo Blahnik at work in virtual-reality at his London atelier
• Curated exhibits from and about fashion legends and brands including Burberry, Browns, David Bailey, Edward Enninful, Erdem, i-D, J.W.Anderson, Michael Howells, Naomi Campbell, Paul Smith, Stella McCartney and Vivienne Westwood
• Decades of British craftsmanship from the houses of Harris Tweed Hebrides, John Lobb shoes, Lochcarron Tartan and the Royal School of Needlework

Looking ahead to London Fashion Week Men’s in January, the tenth edition of London’s menswear showcase, the site will feature a ‘Spotlight on Menswear’ featuring content from Dylan Jones, Jim Chapman and Nick Knight.

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BFC in 'associations'