boohoo has announced the winner of its Graduate Fashion Week competition. The competition was launched to find upcoming talents to design a more sustainable commercial range for boohoo. Students were tasked to design a collection with a focus on sustainability including 4 complete outfits, with the winner having their collection sold on boohoo.com and receiving a £3000 cash prize. 

The winner is Sameera Mohmed from the University of Central Lancashire. Sameera's entry focused on combining modesty clothing with a focus on sustainability. The concept for Sameera’s collection was ‘to create a diverse, more sustainable and modest clothing range which caters to all women no matter their race and belief.’ The collection features co-ord suits and tracksuits, satin dresses, modest swimwear and oversized poplin dresses. Sameera will visit the boohoo head office in March where she will be able to meet the design team and view the samples from her collection before the collection launches on site in June.