Blunt Communications has been appointed to handle the press and publicity for new British brand Apatchy London. Designing and making a collection of bags for school starters, university freshers and beyond, the brand's bags can be used for all occasions. It also has an exclusive gripper patch system, allowing the bags to be immediately customised with grip-on letters and motifs. Each bag design, with prices from £10 for a purse to £78 for a wheelie holdall, comes with patch options. Customers choose from the Apatchy range of letters and motifs in canvas, glitter or Liberty print style to personalise their chosen bag. The patches simply grip to the bag, with no sewing, gluing or ironing required, and can be easily replaced and swapped about.

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Apatchy London in 'fashion & accessories'