French cycle apparel brand, Café du Cycliste has appointed Dust PR London to handle its press and publicity. The brand has also announced the opening of its first bricks and mortar destination outside its flagship location in Nice's Old Port on the Côte d'Azur. Located on Artillery Lane, London E1, Café du Cycliste's new store is set to open in October. Since launching in 2009 Café du Cycliste has combined high style and serious performance and is available at Mr Porter, Matches Fashion and Condor Cycles. Inspired by the routes and roads of the Côte d'Azur and the Alpes-Maritimes, modern silhouettes and imaginative detailing underpin the brand’s signature styling while the collections use cutting-edge technical fabrics and innovative features.