LDN Communications has been appointed to handle the press and publicity for Ying Young, a new casualwear fashion brand for young men and women founded and designed by 16-year-old Ece Gokeek. The brand was created in response to Ece being unable to find a label designed specifically for teenagers and decided to create her own. The playful label offers lingerie, sportswear and loungewear for boys and girls and aims to connect honestly with its customers. It believes in self-love and authenticity and promotes body positivity throughout its designs.

The collection is functional with pockets for phones in tracksuits and even secret pockets in the underwear for sanitary products. There is a focus on natural cotton to prevent sweating and elastic to ensure comfort. The collection is designed to be easy to wear without compromising on style.