Finalists have been announced for the 2021 CEW Beauty Awards. In its 16th year, with 33 categories including both Mass and Prestige, the awards have seen a significant increase in the number and variety of brand entries.

Finalists include:

BEST NEW SKIN PREP – MASS

Balance Me, AHA Glow Mask
M&S, Pure Restore Calm Whipped Day Cream
Skin & Tonic, Plump-Up Hydration Serum
TEMPLESPA, GLOWCOLIC

BEST NEW TARGETED SKINCARE – PRESTIGE

ELEMIS, Pro-Collagen Tri-Acid Peel
Kate Somerville, DeliKate Recovery Cream
Paula’s Choice, Clinical 20% Niacinamide Treatment

BEST NEW HAIR PRODUCT – PRESTIGE

Drunk Elephant, T.L.C. Happi Scalp Scrub
Living Proof, No Frizz Vanishing Oil
Percy & Reed, Time To Shine Mirror Mirror Shine Serum

BEST NEW GROOMING OR PERSONAL CARE PRODUCT – MASS & PRESTIGE

Mitchum, Mitchum Natural Power Bamboo Powder Invisible Solid
Modern Botany, Modern Botany 100% Natural Deodorant
Molton Brown,Geranium Nefertum Deodorant

BEST BEAUTY ICON – MASS
Dr.PAWPAW, Dr.PAWPAW Original Balm
Face Halo, Face Halo Original
Tweezerman, Classic Slant Tweezer

BEST BEAUTY ICON – PRESTIGE

BY TERRY, Hyaluronic Hydra-Powder
ELEMIS, Pro-Collagen Cleansing Balm
Pai Skincare, Rosehip Bioregenerate
Paula’s Choice, Skin Perfecting 2% BHA Liquid Exfoliant

BEST BRITISH BRAND – MASS & PRESTIGE

Charlotte Tilbury
ELEMIS
Emma Hardie Skincare

The winners will be revealed at the CEW Beauty Awards Winners Announcement Lunch on 24 September at the London Hilton Park Lane.