New skincare brand Jalue is the brainchild of Azerbaijani, Jale Demirchi, and brings together two great Russian traditions: herbalism, which calms and feeds the skin; and ice-therapy, which revitalises, tones, lifts and de-puffs the face for a glowing, youthful complexion. Introducing the Jalue Ice Cone, it is used as a toner for the face, neck and de´collete´. The ergonomically designed and re-useable product is filled by steeping a Jalue herbal sachet containing a combination of five specially selected herbs - chamomile, sage, nettle, rose and oak bark - in boiling water for 20 minutes. This skin enhancing infusion is then poured into the Jalue silicone cone, before freezing. Skin should be cleansed thoroughly and then the lid of the cone is removed and the frozen block should be rolled over the skin both morning and night. It should be replace in the freezer after application. The Jalue Ice Cone treatment lasts a week before the process is repeated.

Launching in November and available online, it is priced at £39 (1 ice cone + 4 herbal sachets = 1 month’s supply).

Chalk PR has been appointed to handle the press and publicity for Jalue.

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Jalue in 'beauty, fragrance, grooming & health'