DIARY DIARY directory specialises in fashion and beauty contacts and content. Please find the below guidance on what we include in the DIARY daily news. The DIARY daily is sent out to over 14.5k subscribers, including PR, brand, and media industry contacts.
Please send any news / news queries to Selena or Holly
Media:
- media launches - debut launches ONLY (magazines, podcasts, etc.)
- appointments and promotions
- returns from maternity leave
- only announce 6+ month internships.
- agency signings (ONLY fashion and beauty related e.g. influencers and stylists, etc.)
- office relocations
- media acquisitions
- only relevant podcast launches (no music, sports, politics, etc)
- no book launches
- no general blog or newsletter launches
- no paid-for content - at the discretion of the editorial team. Must be very clearly stated.
- no sponsored content
- do not send over multiple requests (put requests in one jot form as they will get more views)
- no requests for journalist reviews
Fashion & Lifestyle
- account wins
- press and marketing team appointments and promotions
- board announcements will be judged on an individual basis
- only announce 6+ month internships.
- first-time fashion collaborations with another brand or influencer/celebrity ONLY
- first-time ranges, e.g. first male range or first sunglasses line
- new brand launches
- office relocations
- brand acquisitions
- defining lifestyle: homes, interiors, garden, floral, kids & parenting, art, health food & drink brands (mainly in collaboration. Individual news will be judged by the editorial team)
- for account wins, we wouldn't add text thanking a previous PR for working with them
- we do not announce stockist news or new store locations unless offering something unique
- we do not announce ongoing collaborations
- we do not announce the host of awards
- we do not announce pop-ups unless it is part of a brand launch (however, we will list pop-ups on our dates section)
- we do not announce charity partnerships
Beauty & health
- account wins
- press and marketing team appointments and promotions
- board announcements will be judged on an individual basis
- only announce 6+ month internships
- first-time beauty collaborations with another brand or influencer/celebrity
- new brand launches
- spa openings
- advent calendars (no Christmas ranges)
- office relocations
- brand acquisitions
- for account wins, we wouldn't add text thanking a previous PR for working with them
- we do not announce stockist news
- we do not announce ongoing collaborations or ongoing line extensions
- we do not announce the host of awards
- we do not announce charity partnerships
- we do not announce pop-ups unless it is part of a brand launch (however, we will list pop-ups on our dates section)
- health announcements are only made when directly related to beauty (cosmetic surgery for example)
DIARY directory encourages news and general contact updates to be sent over within these guidelines. We will still list account wins even if they don't appear in the daily news.
Please always send an image/logo along with news so we can promptly announce for you.
Everything published is at the editor's discretion.