BRANDstand Communications has been appointed to handle UK press and publicity for haircare brand, Dizziak. Dizzaik seeks to provide a solution to years of sub-standard haircare and the lack of diversity across the haircare industry, especially for black hair. Created by music industry alumni and former Stylist Magazine and The Pool beauty contributor, Loretta De Feo, the idea of Dizziak was created after many years of frustration due to the lack of truly rich deep conditioners on the market. Dizziak offers moisture and unrivalled damage control without resorting to harsh chemicals, and will launch Spring 2018.