The shortlist has been announced for Drapers Footwear Awards 2021. There are 17 categories in this year's awards, and all are judged by an independent panel of industry experts. The winners will be announced at a gala event in London on 23 September. The shortlist includes:

Best Footwear Marketing Campaign

• Air & Grace: The Repurpose Collection – #lovenotlandfill
• Allbirds: The Dasher – Run Hard, Tread Light
• Dune London: Driving Online Sales During A Global Pandemic
• Hotter Shoes: Time to Get Comfortable
• Skechers USA: Skechers and Jamie Redknapp Campaign
• Crocs EMEA

Best New Brand

• AC Hare
• Lavair
• Ocean Refresh
• Ross Oliver
• Sante + Wade

Best Use of Social Media

• Axel Arigato
• Calla
• Crocs
• Envy Shoes
• Fairfax & Favor
• The Original Muck Boot Company

Sustainable Initiative of the Year

• Allbirds: Carbon Footprint Labelling Initiative
• Aqua & Rock: Sustainable chrome-free leather sneakers made from recycled materials
• Aspiga: Beach Clean-Up Campaign Malindi, Kenya
• Clae: The Bradley Cactus Leather Trainer
• Goral & Son: Resolable Blake Stitch Trainer
• Jacobson Group: Our Sustainability Journey
• Joseph Cheaney & Sons: Designed With Purpose, Crafted Consciously
• Lemon Jelly: Sustainable Steps
• My Wardrobe HQ: A New Model for Sustainability in Footwear
• On, On Cyclon
• Solillas
• Veja

For the full shortlist please visit drapersonline.com.