Decoded Fashion has announced the shortlist for the 2016 edition of the Fashion Futures Awards. In partnership with the British Fashion Council, the awards honour the brands, retailers and tech companies who are innovating and working together to push the boundaries of what it possible in fashion and tech. The award’s highest honour, The Visionaries, will be presented by the British Fashion Council and recognises two leaders – one from the fashion industry and the other from tech – who are revolutionising the worlds of fashion and retail, disrupting the norm and changing the face of the industry as we know it.

All winners will be announced at the Fashion Futures Awards ceremony, which will be held at LSO St Luke’s in London on 18 May, following the final day of the Decoded Fashion London Summit.

The shortlist includes:

A KILLER EXPERIENCE
ASOS
Burberry
Farfetch
Sephora
Topshop

BYTES & BRICKS
Hunter
NIKE
Rigby & Peller
Sephora

THE MASTER OF MOBILE
ASOS
Mallzee
Parcel For Me
Shopstyle
The NET SET powered by NET-A-PORTER

BEYOND THE RUNWAY
Balenciaga
Grindr X JW Anderson
Joshua Kane X Smartzer
Topshop X Nick Knight

NEW E-STORE ON THE BLOC
Dear Frances
Rêve En Vert
Semaine
Sophia Webster
The Idle Man

THE GAME CHANGER
Karrot
Parcel For Me
Prodibi
Smartzer
TryLikes

DIGITAL COALITION
Christopher Raeburn X Unmade
JW Anderson X Grindr
Monsoon X OfferMoments
River Island X Shutl
Ted Baker X Wirewax

THE BIG IDEA
BLUSHO
CuteCircuit
MySwear
Näraffär
Photospire

REAL TIME INNOVATOR
Shop Direct
Thread
Topman
Topshop

THE VISIONARIES - BFC
TBA 

Contact

Fashion Futures Awards in 'awards'