Luxury fashion label Dear Frances has appointed Gracie Egan to handle the VIP/influencer communications, and Hum Fleming to handle press. The brand's sustainability approach incorporates three key elements; slow fashion, conscious production and aligned partnerships. To further support its belief in a move towards a circular economy Dear Frances partners with aligned organisations such as Soles4Souls and Smart Works to help save lightly worn shoes and excess stock from ending up as landfill and instead distribute these to people in need.