DIARY Village has been appointed to handle UK, EU and US communications for OPEN YY. The Seoul-based label, founded in 2020 by sisters Jiyoung and Boyoung Kim takes its cue from the founders’ names, embodying the spirit of sisterhood. OPEN YY is best known for its casual approach to daily luxury, adding a youthful expression to familiar staples. The brand’s expansive wardrobe of ready-to-wear, footwear, and accessories is defined by its inventive designs, mixing asymmetrical constructions, irregular proportions, and trompe l’oeil finishes. International stockists include Hypebeast, END, SSENSE and United Arrows amongst others.
Fashion label OPEN YY appoints PR agency across UK, EU and US
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