Z7 Communications has been appointed to represent BYREDO, the modern European luxury house best known for its opulent fragrances and beauty products, across the Middle East. BYREDO was founded in Stockholm in 2006 by Ben Gorham, with the motivation to transform memories and feelings into products and experiences. BYREDO is redefining the world of luxury through a contemporary approach, where products are created using the highest calibre of goods, and sophisticated designs. BYREDO holds a diverse range of luxury products such as fragrances, makeup, home, and leather accessories.