Apa Aesthetic, the aesthetic dentistry and luxury oral care cosmetic center, has appointed FRAME Publicity for representation across the GCC. The bespoke practice is nestled in the lanes of Jumeirah, blending opulent design with the latest technology, and featuring a one-of-a-kind lab on-site.

Founded by Dr Michael Apa, a pioneer in revolutionizing modern dentistry, he uses facial aesthetic design alongside his inventive techniques to create the most natural smile possible. He also founded Apa Beauty, a line of luxury oral care cosmetics, engineered to raise the bar for daily at-home care. Leading with his passion for aesthetics and demanding the best at every turn for his patients, his innovative methods have transformed what is possible in aesthetics and successfully ushered dentistry into the luxury market.