New watch brand Freedom To Exist has launched and appointed WHITEHAIR.CO to handle its press and publicity. Freedom To Exist produces classic timepieces with elegant simplicity and unbranded faces, and was founded by Kirsty Whyte and Paul Tanner, creatives with previous experience at Soho House, M&S, Heal’s, Habitat and Made.com.

British designed, with Italian leather straps, Freedom To Exist watches are available in an array of 19 colour combinations including gold, rose gold, gunmetal and silver hardware paired with tan, dark brown, black, cream and grey leather and in two sizes, the '30 Edition' and the '40 Edition'.

Freedom to Exist watches are stocked around the world and online, with prices ranging from £145 - £165.