TRACE Publicity has been appointed to handle the brand launch for the new organic skincare line May Botanicals founded by fashion model and industry muse, Georgia May Jagger.

May Botanicals consists of a collection of high-performance, dermatologically tested beauty treatments made with ethically sourced, natural ingredients whilst focusing on science-based functionality for a skin-friendly range – making the products suitable for all. Following Georgia’s own personal journey of sensitive skin and years working in the beauty industry, it formed as a catalyst that involved years of scientific research to develop May Botanicals.