Hair styling brand ghd has announced session stylist Eugene Souleiman as Fashion Week Ambassador. The announcement comes in addition to Eugene’s long standing role as Wella Professionals’ Global Creative Director for Care and Styling.

Beginning backstage at the Jeremy Scott SS18 show in New York on 8 September, Eugene and his team will exclusively use the ghd award-winning range of stylers, hairdryers, brushes and the curve curling range to create the hotly anticipated hair trends for the coming season. Eugene’s busy agenda will take him to New York, London and Paris and includes high profile shows such as Jeremy Scott, Preen by Thornton Bregazzi, Versus Versace, Tommy Hilfiger, Acne and Thom Browne amongst others.