Halpern has been appointed to handle the press and publicity for Elvie, a revolution in wearable technology for women. A unique product, Elvie is a small Kegel exercise tracker that helps women strengthen and tone their pelvic floor by correcting technique and offering real-time biofeedback. The small pebbled-shaped pod connects to an app via Bluetooth, allowing women to set tailored targets, visualise their exercises and try to beat their personal best. Elvie turns a notoriously boring and difficult exercise into a fun, five minute workout.

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Elvie in 'beauty, fragrance, grooming & health'