Art Tindsley, previously Senior Creative Technologist at Farfetch, has been appointed Head of HearstX at Hearst UK, across the business’s recently reimagined experiential division. In this role, Art will be responsible for driving revenue through the development and implementation of both physical and digital brand experiences. In this newly created position, Art will play a pivotal role in taking Hearst UK’s event offering to the next level by leveraging emerging technology, including VR and AR, and more established technology such as gaming and virtual influencers to offer audiences and advertisers more future-facing, multi-platform experiences.

Art will commence his role 31 October  and report into Mark McCafferty.