Geraldine Wilson, previously senior digital marketing manager at The Stylist Group, has been appointed senior marketing manager – subscriptions at Hearst UK. In this role, Geraldine works with the CRM, Publishing, Editorial and business teams, is responsible for planning and managing fully integrated and response-driven digital marketing campaigns across subscriptions and memberships. Her key focus is to lead personalisation and targeting across audiences to drive acquisitions, increase CTR and improve conversion across core digital channels, with a focus on PPC, Organic search, Affiliates, Social & Display.