Hearst UK, the leading premium content and experiences business, has announced the launch of Delish UK, the destination for recipes and videos that inspires people to get cooking. The launch is an extension of the widely successful Delish brand which currently exists as a US-based website reaching over 36 million monthly unique visitors, under editorial director Joanna Saltz.

The site will cover everything from veganism to the best biscuit for tea dunking, alongside longer form pieces focusing on the importance of local produce to the environment and making food and cooking an enjoyable and accessible activity for people throughout the UK. The main content pillars of the website will be meals and cooking, food news, cocktails and drinks and kitchen tips and tools, with video and social media forming a key part of delish’s offering.

Victoria Chandler will lead a London-based team as editor, joining from Good Housekeeping where she led the brand’s online food offering as digital food editor.