Beauty PR Club has announced that it has been appointed to represent new Men’s hairdryer and male grooming brand Heist of London. Beauty PR Club will be responsible for a fully integrated UK launch and growing the brand's global presence along with profiling its founder, Kristian Lorenzon.

Heist is challenging grooming conventions with the launch of the first men's hairdryer and grooming kit developed and designed just for men in mind. The salon strength, conditioning, pistol-shaped dryer, and styling kit has been engineered to give men the power, control, education, and confidence they need to achieve any hairstyle with ease.