Home fragrance brand SUN.DAY of London has announced the launch Afar, its first-ever fine fragrance. Afar is an intuition-led perfume based on three chapters of SUN.DAY’s founder’s life. Through the 100% natural composition, Natasha investigates her own sense of heritage and belonging, explored through the refractive and often unreliable lens of memory.

Afar is based on an overdose of Cedars; a revered wood imbued with spiritual qualities. Cedar Lebanon, Cyprus Bark and Sandalwood fuse with a generous dose of Agar Wood to envelope the base of the perfume and instill warm, grounding qualities. Frankincense, Oakmoss and Vetiver weave through the composition, designed to reflect ancient references and encounters.

Afar is priced at £110 and available at sundayoflondon.com.