International fashion showcase, Fashion Scout London, has unveiled i-am-chen as its SS19 Fashion Scout Merit Award winner for its new talent initiative. 

Hong Kong-based brand i-am-chen was founded by designer ZHI in 2009. The new talent initiative is worth £20,000 across three seasons and has been created to support and develop new designer businesses on a global level. i-am-chen will receive a fully sponsored catwalk show with Fashion Scout during London Fashion Week, with space to host press and buyers. 

Now in its fourth season, i-am-chen seeks to bring a fun and light-hearted spirit to its audience. Working with technicians, i-am-chen aims to challenge the definition of knitting by exploiting the potentials of advanced machines, applying state-of-art techniques and using unconventional yarns. 

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