Influencer inclusion guidelines
Influencer inclusion guidelines
Date posted on DIARY directory: Wednesday 4th September 2024
DIARY directory specialises in the areas of fashion, beauty and lifestyle.
Our industryINFLUENCER section is defined by these guidelines for inclusion:
- More than 5k followers on Instagram (catering to micro-influencers) - this figure may change.
- Instagram feed being updated within the last 6 months
- Categorised for one or more of our core areas of inclusion for creatives working within fashion, beauty and lifestyle. These include:
- journalists
- bloggers / vloggers
- stylists
- photographers
- hair stylists
- make-up artists
- men's grooming
- creative & art directors
In order to maintain a highly targeted database, we do not include celebrities, models, actors, presenters, activists, musicians, illustrators, sports personalities, brand ambassadors where they would not also be categorised within one or more of the above sub-sectors. test

