KNOWN has announced the following beauty and wellness client wins:

KNOWN has been appointed to handle the UK and US PR for Wonderverse Labs, a new skincare brand promoting healthy skin routines for Gen Alpha. Dedicated to creating clean products with a playful twist Wonderverse Labs aims to encourage kids to adopt a healthy cleansing regime whilst making it fun. Each product features a loveable character and a clever airless pump which dispenses a cute paw-shaped soap cloud with every pump. All products are cruelty free, dermatologically tested and paediatrician approved.

KNOWN will also handle the PR for NAYDAYA, a purpose-driven wellness brand offering targeted and natural solutions designed to work with – not against – hormones. The brand was founded by Fiona Toomey, who created NAYDAYA as part of a personal mission to challenge the taboos and inequalities women face within healthcare, the beauty industry and on social media, after experiencing it first-hand during pregnancy and post-partum. The NAYDAYA collection has been designed to walk alongside women during their biggest life changes, from pregnancy and post-partum to pre and post menopause. The NAYDAYA collection includes skin, hair, body, and supplement solutions that have been beautifully designed to proudly sit on your beauty shelf. Naturally formulated, without any shortage of effectiveness, the range has been co-created with women’s health practitioners, trichologists and nutritionists to provide trusted, science-backed results.