The British Fashion Council (BFC) has announced a collaboration with digital billboard company Ocean Outdoor to show London Fashion Week footage on 60 outside screens across the United Kingdom, running from 15-23 February. For the first time, LFW will be screened in Birmingham, Bristol, Edinburgh, Glasgow, Leeds, Liverpool, Manchester and Newcastle as well as around London at Canary Wharf, Holland Park roundabout, Two Towers West (on the A4/M4 between London and Heathrow) and Westfield. In the run up to LFW the screens will play footage from SS16 celebrating the talent and breadth of designer businesses; while during LFW there will be daily round ups of the shows and presentations. 

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British Fashion Council (BFC) in 'associations'