Maybelline UK is the official beauty sponsor for this season's London Fashion Week. The brand is working with designers creating the new season’s AW16 looks across the week. Maybelline will be hosting a VIP Lounge, at the official BFC Show Space in Brewer Street Car Park, where press can relax and discover the backstage show essentials.

Batiste Stylist and Cloud Nine will sponsor the hair at the Charlotte Olympia AW16 show, led by Sam McKnight. This will Charlotte Olympia’s LFW debut, taking place tomorrow (19 February). Batiste Stylist will also sponsor the AW16 Amanda Wakeley LFW show, led by hair stylist Leigh Keates.

The AOFM Pro Team has announced its backstage lineup, including: Steven Tai, Three Floor, Gyunel, John Smedley, Paul Costelloe, MIUNIKU, Rein London, Gabriel Velma, Minki Cheng, Omar Asim, Ethologie and Christoper Raeburn.

TIGI will be sponsoring the hair at PPQ tomorrow (19 February) at 7.30pm and Christopher Raeburn at 10.30am on 23 February.

Dr.PAWPAW will be collaborating with London-based model agency M+P Models for the third consecutive year to celebrate London Fashion Week 2016. Dr.PAWPAW will be providing the models with its multi-purpose wonder balms to help keep their lips and skin moisturised and get them through the fast paced week.

KMS California is sponsoring the following shows: Bora Aksu, Simone Rocha, Preen, Sophia Webster

Benefit Cosmetics has again partnered with Sophia Webster to provide the backstage make-up for the AW16 presentation, lead by Head Make-up Artist Lisa Potter Dixon.