L’Oréal Professionnel has appointed Event Concept as event production partner for the L’Oréal Colour Trophy 2018 UK Grand Final. This year marks the 63rd year of the longest-running live hairdressing competition, having grown from 300 attendees in 1954 to now welcoming thousands of the industry's greatest talents.

The L'Oréal Colour Trophy UK Grand Final will be held at Battersea Evolution, 4 June, where Event Concept’s winning proposal will see the 2018 event, reimagined with a focus on integrating digital technology with intelligent design to showcase the competition’s most inspirational trend-driven looks.