Date Posted: Thursday 10th June 2021
The UK's Matty Bovan has been announced the winner of both the 2021 International Woolmark Prize and the Karl Lagerfeld Award for Innovation, following a special virtual event with a panel of industry heavyweights.
Selected by a panel of judges including Carine Roitfeld, Ib Kamara, Shaway Yeh, Sinéad Burke, Tasha Liu, Thom Browne, Tim Blanks and Julie Davies, this marks the second time in the award’s modern iteration that one designer has been awarded the two major prizes.
With the theme Less is More, this year’s International Woolmark Prize placed an even greater emphasis on sustainable practices, supply chain connections and future-proofing designs whilst shining the spotlight on Australian Merino wool as the green thread in responsible fashion.
Matty Bovan’s Ode to the Sea draws inspiration from travelling and escapism, going through a traumatic event and coming out the other side. Based in York, Bovan worked with local suppliers and manufacturers, supporting local businesses, craftspeople and artisans through his tight supply chain network.
“What impressed me about Matty is his capacity to win both awards – for his innovation and creativity and I really think he deserves it,” said Carine Roitfeld. “He is pure fashion, he makes me dream and he reminds me of a young Vivienne Westwood or a John Galliano and we desperately need that sort of designer in the fashion world of today.”
“It’s a huge honour to win these prizes and I’m so excited for where it’s going to take me – I was already so thrilled with the Woolmark Prize platform and experience,” said Bovan. “Being a part of the International Woolmark Prize has really helped elevate my brand and elevate my awareness and knowledge of how I operate as a business and as a label. It’s been amazing and I have loved every minute of it.”
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