Date Posted: Monday 8th May 2017
MODUS has announced a trio of account wins. The agency has been appoinyted to handle the UK press and publicity for Varana, a new East-meets-West fashion brand which opened its standalone store on Dover Street at the beginning of May. MODUS will also represent Varana's luxury beauty brand Almora. Its products are 100% natural and contain herbs and sustainably grown ingredients. In addition, it has also been appointed to handle Saltspin, a luxury, British denim brand designed in London.
The agency will work closely with the brands' in-house teams, with its remit including press, publicity, season planning/implementation, event execution and campaign management, UK press office management and VIP and celebrity outreach.
MODUS in 'PR consultancies'
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