British high street fashion retailer New Look has announced its debut partnership with the British Fashion Council (BFC) during London Fashion Week (LFW), commencing this September. The brand and the BFC will kick off the partnership with an on-schedule event on the eve of LFW, Thursday 14 September. 

In addition to this New Look is launching ‘The Edit’, a selection of 20 items across womenswear clothing, footwear and accessories. These key pieces have been curated by the in-house design team and will be available to buy globally at the start of September. Throughout the week, New Look will be giving customers an insider’s look at LFW through exclusive behind the scenes content that will show LFW as it happens, as well as hosting in store customer events across the weekend at its Oxford Street store. The following week it will host regional store events in Manchester and Bristol in partnership with the BFC, taking LFW outside of the capital city.