DIARY directory members are able to sort filtered freelancers & influencers and media titles contacts by Instagram engagement metrics. 

Select the media section, media contacts’ area(s) of editorial interest, and select country, then SEARCH. Click on the Instagram icon at the top of the results list to sort by highest Instagram following. The new feature allows DIARY directory members to then sort results by Instagram engagement.

We have gathered 5 newspaper beauty journalists who are killing it on Instagram according to their Instagram engagement %. 

Fumni Fetto, beauty columnist, The Observer (executive editor & beauty director, Glamour)

Chloe Street, senior fashion & beauty writer, Evening Standard

Rose Beer, beauty & health director, Evening Standard

Zoe Cripps, health & beauty writer, Sunday Mirror

Emma McCarthy, deputy fashion editor & beauty editor, Evening Standard