KNOWN has been appointed to handle all press and social media for BOOP, an online platform working directly with brands to help them be more sustainable and give a second chance to premium imperfect, excess & obsolete beauty products, which would usually get destroyed. BOOP was started by founder Yasmine Amr, who spent years working in the beauty industry and realised that brands and retailers are destroying heaps of products each year – many of which are perfect, simply because they don’t look ‘perfect’ on the outside, other times brands have produced too much, discontinued products or reformulated.