Cosmetic PR has been appointed to handle the press and publicity for Prima Makeup. Leaders in glitters and metallic make-up finishes, Prima Makeup is a vegan-friendly and PETA registered beauty brand. New to the market, high performing, creative and innovative, each product has been specially formulated for a soft touch, accompanied by a smooth finish upon application. 

CEO, Emma Southorn, created the idea of Prima Makeup from her hospital bed. Having been diagnosed with Sepsis, Emma was told she may not survive and she began thinking of all the things she wished she had chance to do. Glitter and sparkle obsessed, Emma wanted to bring glitters to the market is an easy to wear and relatable format. As she began to recover, Emma decided to turn her dream into a reality and in 2016, Prima Makeup was born.

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