The winners of the Pure Beauty Awards 2016 were announced last night at a ceremony in London. There were 35 awards categories in total, including new ones for 2016, including Best New British Brand, and Best New International Breakthrough Brand. The Pure Beauty Awards additionally celebrated the growth of the UK ethnic beauty sector with the introduction of a Best New Ethnic Beauty Product category. There were also three new male grooming categories – Best New Male Hair Product, Best New Male Shaving & Beard Product and Best New Male Skin Care & Body Care product and a new award for the Best New Trade Advertising Campaign.

The Pure Beauty Awards 2016 winners are:

Best New Skin Care Product
Montagne Jeunesse 7th Heaven Charcoal Masque

Best New Premium Skin Care Product
Nu Skin ageLOC Me

Best New Skin Care Treatment
Skin Doctors Beelift

Best New Anti-Ageing Product
Medik8 Hydr8 Eye 360 Total Anti-Ageing Eye Cream

Best New Premium Anti-Ageing Product
Elemis BIOTEC Skin Energising Day Cream

Best New Organic Product
Surya Brasil Exotic Animals Organic Nail Polish Remover

Best New Natural Product
Pacifica Coconut Crushed Pearl Bronzing Body Butter

Best New Natural Face Product
Burt’s Bees Cleansing Oil With Coconut & Argan Oils

Best New Hair Care Product
label.m Diamond Dust Shampoo

Best New Hair Styling Product
Remington Keratin & Macadamia Radiance Curling Wand CI63W6

Best New Hair Colouring Product
Superdrug Colour Fix Instant Root Cover Spray

Best New Electrical Product
ARBONNE Genius Ultra Device

Best New Body Care Product
Dove DermaSpa Youthful Vitality Body Lotion

Best New Bath & Shower Product
Radox Feel Ready Shower Gel With Pomegranate & Red Apple Scent

Best New Hair Removal Product
Wilkinson Sword Quattro For Women Raspberry Rain

Best New Deodorant Product
Sure For Women Antibacterial Odour Protection

Best New Dental Product
Philips TongueCare+

Best New Sun Care & Tanning Product
Eco By Sonya Face Tan Water

Best New Hands & Nails Product
True Brit London Luxury Nail Polish Remover

Best New Lip Product
Palmer’s Cocoa Butter Formula Flip Balm Juicy Watermelon

Best New Eye Product
WUNDER2 WunderBrow

Best New Cosmetics Base Product
Sunkissed Highlights Radiance Cream

Best New Female Fragrance
Yardley London English Bluebell Eau De Toilette

Best New Male Fragrance
LALIQUE Encre Noire À L’Extrême Eau De Parfum

Best New Male Skin Care & Body Care Product
Below The Belt Grooming For Men Instant Clean Balls

Best New Male Hair Product
Percy Nobleman Pomade

Best New Male Shaving & Beard Product
BBA Post Shave Balm

Best New Ethnic Beauty Product
Sleek MakeUP Cream Contour Kit In Dark

Best New Retailer's Own Label Product
Boots Tea Tree & Witch Hazel With Active Charcoal 2-Step Nose Pore Strips

Best New Trade Advertising Campaign
Superdrug Hero Hunters Campaign

Best New Design & Packaging
Oh K! Cosmetic Sponge

Best New Retail Innovation
Feelunique Pick N’ Mix Sample Service

Best New Special Innovation
Sigma Beauty Sigma Spa Express Brush Cleaning Mat

Best New International Breakthrough Brand
Bare Republic

Best New British Brand
Kiss The Moon

The full list of winners can be viewed here.

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