The Pure Beauty Awards 2017 has opened for entries. The annual awards acknowledge the best in beauty with the most exciting and innovative products launched over the past 12 months taking centre stage. This year, two new categories have been added – Best New Face Mask and Best New Oral Beauty Product. Plus, Best New Premium Male Fragrance and Best New Premium Female Fragrance have returned. For a full breakdown of all 36 categories and to enter, visit the website below - entries close Friday 14 July.

The winners will be announced at an awards ceremony in the Savoy Hotel in London on Thursday 26 October.

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