The winners of the Pure Beauty Awards 2017 were announced at a ceremony hosted by radio DJ, author and presenter Gemma Cairney last night. The awards were a complete sell-out with over 350 industry guests from premium, mass and niche beauty brands.

The Pure Beauty Awards 2017 winners are:

Best New Skin Care Product
NIP+FAB Glycolic Fix Foaming Pads

Best New Skin Care Treatment
BeautyPro Detoxifying Bubbling Cleansing Mask With Activated Charcoal

Best New Face Mask
UpYours ChinUp Mask

Best New Sheet Mask
Oh K! Gold Dust Hydrogel Face Mask

Best New Premium Skin Care Product
Nu Skin ageLOC Tru Face Essence Duet

Best New Anti-Ageing Product
Skin Physics ADVANCE SUPERLIFT Neck Lifting & Firming Cream

Best New Premium Anti-Ageing Product
ELEMIS Pro-Collagen Marine Cream SPF 30

Best New Natural Product
BARR Sweden Organic Snow Oil

Best New Natural Face Product
Yes To Tomatoes Clear Skin Detoxifying Charcoal DIY Powder-To-Clay Mask

Best New Organic Product
KINN Body Wash

Best New Hair Product
My. Haircare Infuse My. Colour Platinum Wash

Best New Hair Styling Product
Remington Air Plates Straightener S7412

Best New Electrical Product
SmoothSkin Bare Best New Body Product

Best New Body Product
Minnies So Into It Sparkling Dusting Powder

Best New Bath & Shower Product
Bubblegel Bubble Bath

Best New Hair Removal Product
Philips Lumea Prestige IPL

Best New Deodorant
Dove Go Fresh Pear & Aloe Vera Scent Anti-Perspirant Deodorant

Best New Oral Beauty Product
Beverly Hills Formula Professional White Precious Pearl Enamel Remineralising Serum

Best New Sun Care & Tanning Product
UTan & Tone Coconut Tanning Water

Best New Hands & Nail Product
Semilac SemiFlash

Best New Lip Product
Makeup Revolution Retro Luxe Lip Kit

Best New Eye Product
Makeup Revolution Pro HD Amplified Palette

Best New Make-Up Base Product
Sleek MakeUP Cleopatra’s Kiss Highlighting Palette

Best New Female Fragrance
Missguided Babe Power Eau De Parfum

Best New Premium Female Fragrance
Dolce&Gabbana Light Blue Eau Intense Pour Femme

Best New Premium Male Fragrance
HUGO Iced Eau De Toilette

Best New Male Skin & Body Care Product
Hawkins & Brimble Face Wash

Best New Male Shaving & Beard Product
Panasonic i-Shaper 3-In-1 Precision Trimmer ER-GD60

Best New Male Hair Product
Nanogen 5 In 1 Shampoo & Conditioner For Men

Best New Ethnic Beauty Product
HIGlow High Intensity By Rochelle Humes Radiance & Glow Body Cream

Best New Retailer’s Own Label Product
Boots Ingredients Sheet Face Mask Charcoal & Willow Bar

Best New Design & Packaging
VIRGINIA STONE ‘Eyes' For Jasari For Medium Skin Tone

Best Retail Innovation
QVC UK Tili Try It, Love It Beauty Box

Best Special Innovation
THE HERO PROJECT Night Drops Stress Less Age Defying Elixir

Best New International Breakthrough Brand
Huda Beauty

Best New British Brand
My Brow Care