Stevens PR has been appointed to handle the press and publicity for Pure Genetic Lifestyle, which helps people live a longer and healthier life based on their DNA. The brand provides the necessary genetic testing for disease prevention, healthy eating and weight control. Every approach to any program is totally individual, scientifically proved and different for everybody.

In a detailed and unique report of about 300 pages, PGL tells people the results of their genes, they will receive individualised advice about lifestyle changes, nutrition, exercise, vitamin analyses and additionally, they will receive personalised micronutrient recommendations.

This report tells people how to reduce their personal risk of certain diseases and thereby helping to stay healthy as long as possible. The report provides a food list of more than 1000 food types evaluated, based on the person’s genes. The report also includes a list for personalised medicine (more than 330 drugs evaluated for their effectiveness and avoiding side effects). Testing is priced at £800 for the nutrition tests, and £1500 for everything including the vitamins membership.

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Pure Genetic Lifestyle in 'beauty, fragrance, grooming & health'